Quietly in Control.

Intent. Discretion. Peace of Mind.

We protect your digital footprint before it becomes a reputational risk.

For high-profile individuals, families, and public-facing professionals.

Online reputation. AI monitoring. Discreet cybersecurity protection.

Trusted by the visible, the valuable, and the vulnerable.

We work with high-net-worth individuals, executives, creators, and family offices who understand that privacy is not a luxury - it’s a necessity.

Overhead view of a white yacht anchored in calm, dark blue water with a small black boat attached to it.

Who we are

SABLR is a digital privacy and cybersecurity concierge for individuals, families, and executives whose success places them in the public eye.

We quietly audit and manage what’s online about you - from outdated content and AI hallucinations to personal exposure risks. Then we protect what remains, with discreet cybersecurity support tailored to your life, not just your login.

This isn’t PR. It’s digital peace of mind.

Your digital presence already tells a story.

We just make sure it’s the right one.

Our Services

  • We scan your full digital footprint search, social, AI, data leaks and show you what the internet really knows about you.

  • We track what tools like ChatGPT and Perplexity are generating about you, flag false content, and correct the narrative.

  • From outdated links to personal exposure, we remove, suppress or bury what doesn’t belong in the public domain.

  • We craft and control your online presence - from bios to branded search results, so you appear only how you intend to.

  • We monitor, maintain and manage your digital presence month to month, giving you long-term peace of mind.

  • Discreet cybersecurity protection tailored to high-visibility individuals.
    From account hardening and breach monitoring to private risk assessments, SABLR ensures your digital perimeter is as controlled as your online presence.

Why do we exist?

Because the internet has changed.
And so has privacy.

Search engines now suggest what you didn’t say. AI tools hallucinate bios that never happened. One post, one photo, one forgotten forum can rewrite your narrative - or your child’s - in seconds.

Our process extends beyond visibility. Once your footprint is cleaned, we help protect what remains - from AI hallucinations to unauthorised access points.

We believe discretion is more valuable than exposure.

  • We believe presence is powerful - when you control it.

  • And we believe peace of mind is worth investing in.

Swas created for people who agree.


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Why choose SABLR?

Human-led, not AI-generated

  • Trusted by private clients and elite advisors

  • Designed for longevity, not quick fixes

  • Always discreet, always personal

Ready when you are.

  • “I didn’t know what was visible about me online until SABLR showed me. Within two weeks, my address, my children’s school, and an old image from a tabloid were all gone. Quiet, efficient, and worth every penny.”

    Founder, London

  • “Our family office has never worked with a partner so sharp, discreet, and fast-moving. They handled a reputational clean-up with the care of a security firm - and the finesse of a brand strategist.”

    Private Client Advisor, Switzerland

  • “SABLR feels like the only team that truly understands what it means to protect a digital identity. I came to them after finding false content generated by an AI tool - they handled it before I had to answer for it.”

    Author & Public Speaker, US

  • “We hired SABLE after a press leak exposed private details we didn’t even know were online. Their clean-up and monitoring services now run in the background. It’s one less thing to worry about - and that’s invaluable.”

    Chief of Staff to a public figure

  • “I’m in the public eye, but my family didn’t choose that. Sable helped us create a digital boundary that’s protective, not paranoid.”

    Media Personality, UK

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Ready to take control?

Whether you're preparing for press, safeguarding your family, or correcting the narrative - we’re ready when you are.